Setup a Newsletter with Next.js and Mailchimp

Having a Newsletter subscription on your blog can be beneficial. It provides a way for you to keep your readers up to date with your content, drive traffic to your blog, and It is a great way to communicate with your readers.

In this tutorial, you will learn how to set up a Newsletter on your Next Js blog with Mailchimp.

Why Mailchimp?

MailChimp is a popular online marketing tool that you can use to manage your email list when you start getting subscribers. They have a free version for people with 2000 contacts or less. It's good enough for people beginning their newsletter journey.

Mailchimp Setup

To get started, create an account with Mailchimp. When a user subscribes to your newsletter, the email address is added to your Audience. Mailchimp gives you API Keys that you can use in other apps to access your account.

To connect to the API we will need three environmental variables from Mailchimp;

Get started with Next Js

We will need a form to collect the user’s email and an API that will receive the form submission and save the email on Mailchimp. Luckily, NextJs provides us with the ability to do both without creating a separate backend application using NodeJs.

All we need to create a simple API is to create a pages/api folder in our next Js application. Next Js will map any file inside to /api/* directory and it will becomes an endpoint instead of a page.

We can now begin by creating a fresh NextJs application by running the following command.

npx create-next-app@latest

Setup environment variables for development and production

It's best practice to store environment variables in .env files, do not push your environment variables to your remote branch. remember to add the .env.local file to .gitignore.

Local Setup

Create a .env.local file. file in the root folder of your next js application. Place your environment variables in that file:


Production Setup

I have my blog app deployed on Netlify.

To add these variables to Netlify, go to Site settings > Build & deploy > Environment > Edit Variables.

Add environment variables in Vercel.

Create Server-side API request

Create pages/api/subscribe.js and paste the following code inside it:

import axios from 'axios'

export default async (req, res) => {
  const { email } = req.body

  if (!email || !email.length) {
    return res.status(400).json({ error: 'Email is required' })

  const API_KEY = process.env.MAILCHIMP_API_KEY
  const url = `https://${API_SERVER}${AUDIENCE_ID}/members`

  const data = {
    email_address: email,
    status: 'subscribed'

  const options = {
    headers: {
      'Content-Type': 'application/json',
      Authorization: `api_key ${API_KEY}`

  try {
    const response = await, data, options)
    if (response.status >= 400) {
      return res.status(400).json({
        error: `There was an error subscribing to the newsletter. Shoot me an email at ogbonnakell@gmail and I'll add you to the list.`
    return res.status(201).json({ message: 'success' })
  } catch (error) {
    return res.status(500).json({ error: error.message })

Axios provides a simple and clean way for us to make API requests. We are importing it inside the subscribe.js file because we will use it to make a post request to the Mailchimp marketing API. Be sure to install it using the following command:

npx install axios

We are creating an async function that takes a request and response as parameters. This is the function that handles our API request.

The If block adds a validation check so that the email request body isn't an empty string.

Use process.env to grab the env variables, update the Mailchimp URL with the env variable.

Create a data object containing the email address and a subscribed status. An option object that tells the content type and sets the authorisation header to your api_key.

The code in the try block makes a post request to the URL endpoint using axois with the data and options passed in as parameters.

If the email input field is empty or invalid, a 400(bad request ) status error response is returned, else a 201(created) status response is returned. In case of any other errors, a 500 server error is returned.

Note: It's important to be sure of the arguments Mailchimp API takes. While working on this, I added a first name input field to the data object and the API kept returning a 500 server error. I studied what the Mailchimp API takes in as arguments and that solved the server response problem for me. That is after trying to get a form field for first name and email to work. The moral of this part is to be sure of the data structure the API will need before creating the frontend UI for it.

To add additional params, see the full list of available params.

Create Newsletter form component

Now we have an API that takes an email and submits it to Mailchimp API. Let's create the client-side UI where user can input their email to subscribe. I used styled-components for styling the form component.

Create a Subscribe.js file in src/components folder with the following code:

function Subscribe() {

  const [email, setEmail] = useState('')
  const [state, setState] = useState('idle')
  const [errorMsg, setErrorMsg] = useState(null)

  const subscribe = async (e) => {

    try {
      const response = await'/api/subscribe', { email })
    } catch (e) {

  return (
      <h4 className="sub-header">Subscribe to the newsletter</h4>
      <p className="sub-text">
        Get to notified on quality articles about frontend development and more
        sent to your inbox. I'll send you an email once a month, no spam.
      <form onSubmit={subscribe}>
          <div className="form-input">
              placeholder="What's your email address"
              onChange={(e) => setEmail(}
          <div className="sub-form-btn">
              disabled={state === 'Loading'}
        {state === 'Error' && (
          <ErrorState className="error-state">{errorMsg}</ErrorState>
        {state === 'Success' && (
          <SuccessState>Awesome, you've been subscribed!</SuccessState>

export default Subscribe

In this component, I am creating three state variables:

  • email
  • loading
  • error

When a user clicks the Subscribe button, Subscribe function is called. The state is set to Loading while the request is being made to the API.

Based on the response we get, the state is either set to Success for a successful submission or Error and returns an error message.

While waiting for the server response, the state is set to Loading, the button is set to disabled. I did this to prevent users from clicking the button again and as a way to let them know their request is processing.

  state === 'Error' && (
    <ErrorState className="error-state">{errorMsg}</ErrorState>
  state === 'Success' && (
    <SuccessState>Awesome, you've been subscribed!</SuccessState>

This displays the API response to the client. If there are no errors, the email is added to your Mailchimp audience dashboard.

Fix API route not found in a Next.js App Production Environment.

Be sure to test your subscription form in the production environment. While my subscribe form worked well locally, I discovered it wasn't working in production. It returned a 404 not found error. The reason was that API Routes can't be used with next export. After removing next export from my build script, It worked as expected.

Final Result



To view the complete code, checkout out my blog source code on GitHub.

I hope this article was helpful. If you have any questions or comments, do share on medium

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